The future of personal safety & protection

Fast, reliable medical and security response at the tap of a button. Our nationwide network of responders and real-time technology safeguard people.

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A safer world with AURA

8000

Lives saved

10min

Avg global response time

+35000

Safe places created

+670000

Emergency activations

When minutes matter never feel exposed again with real-time, guaranteed safety response

Emergencies are unpredictable, and relying heavily on manual processes slows response times. AURA’s automated dispatching technology reduces dependence on human intervention, ensuring the closest responder is activated instantly and transparently. With real-time visibility and 24/7 control room support, AURA delivers a safety solution that is as immediate, integrated and reliable as the technology we use every day.

When minutes matter never feel exposed again with real-time, guaranteed safety response

Real-time emergency protection that works

From armed responders to medical response units, AURA gives your business real-world protection you can activate, automatically.

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Medical emergency alert

In a medical crisis, every second matters. AURA focuses on the critical time factor by ensuring the fastest possible link to medical first responders.

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Security alert

Providing vetted professionals and real-time tracking, committing to response times that are guaranteed to arrive faster than the industry standard.

AURA People Protect in action

AURA connects people in need to fast, reliable private security and medical response through smart technology. Making the world safer by ensuring emergency help is instant, trusted, and accessible. 


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On-demand panic trigger

Triggered instantly via a personal safety app, panic button or phone call. Companies ensure safety to individuals in their care.

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24/7 operator assistance

AURA’s control centre will call and dispatch the closest vetted private responder from our trusted network within seconds.

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Monitoring & reporting

Track every incident in real time with live updates, completion reports, and performance data.

Ways to work with AURA

Our flexible solutions ensure the same rapid response and reliability, whether you are protecting your internal teams or offering safety to your customers and their end users.

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For your organisation and employees

Streamline your operations, ensure all services are logged and tracked, and provide your employees with a reliable, digital safety net—all from one place. All backed by a real-time network.

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For your service providers and customers

Provide your customers or their end users with a service that is guaranteed by AURA's technological and network excellence. Turn your safety offering into a clear competitive advantage with real-time assurance.

Benefits to activating personal protection for your business or customers

With real-time smart routing, trusted responder networks, and seamless digital integrations, AURA empowers companies to act fast, stay informed, and protect what matters most—without added operational overhead.

For your business

01

Mitigate risk. Ensure compliance

Provides an auditable, instant method for employee safety, reducing liability and meeting duty-of-care mandates.

02

Eliminate operational overheads

Outsource emergency dispatch to AURA's 24/7 control room, saving staff time and lowering internal costs.

03

Drive actionable safety intelligence

Get verifiable, detailed reports on every incident to audit performance, optimise protocols, and reduce future risk.

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Bring smart, scalable safety into your platform

No matter your role, AURA gives you the tools to deliver safety that’s real-time, reliable, and ready to scale. From seamless digital integrations to branded interfaces and physical activation options, our modular tools are built to work the way your business does.

Activate smart integrations and connected user tools

Utilise intelligent protection in a way that suits you.

Activate smart integrations and connected user tools

Manage and control dispatches in an effortless way

Embed AURA into your platform or backend systems.

Manage and control dispatches in an effortless way

Chosen by industry leaders

AURA services businesses across multiple industries.

AURA helps us extend security beyond the digital realm into our customers’ real lives. That commitment to physical safety is essential to our brand.

Justin Hume, CEO

Partnering with AURA has been a pleasure, their professionalism, expertise, and shared mission to make South Africa safer set them apart.

Charlette Roetz, Marketing Manager

Their innovative platform and fresh approach is something that was needed in our industry. The AURA team backing the product is knowledgeable and very operationally hands-on which greatly assisted in automating workflows and driving the culture change required to entrench new processes seamlessly into our operations.

Philip Uys, General Manager Group Surveillance

AURA has also been a trusted partner in our Emergency Call Centre environment since 2019 to date. During this period, there have been numerous instances where they have assisted us in protecting the lives and assets of our clients. MiWay was provided with a customer facing portal which gave a full audit trail of user’s actions as well as a vehicle to deliver detailed and customised reporting. We therefore recommend AURA’s services.

Ayanda Myeni, Head of Governance and Company Secretary

AURA entered into an agreement with Uber to provide both drivers & customers with a way to request on demand private armed response, emergency management services and private medical response. This is achieved via an e-panic service which is embedded within the Uber application under the Uber Safety Toolkit. Uber was provided with a customer facing portal which gave a full audit trail of users actions as well as a vehicle to deliver detailed & customised reporting.

Kagiso Khaole, General Manager, Sub-Saharan Africa

Throughout our engagement with AURA, we have found them to be professional, reliable, and responsive to our security requirements.Their personnel are well-trained, disciplined, and have consistently demonstrated a strong commitment to ensuring the safety and security of our premises and staff.

Blake Cross, Senior Manager: Security Operations

FAQs

AURA People Protect embeds on-demand emergency response into partner apps, devices, or systems. When a panic button, app, or device is activated, AURA’s safety platform locates the user and automatically dispatches the nearest vetted private responder — from our nationwide network of PSIRA-registered security officers and private medical responders. It’s a smart SOS safety solution designed to provide rapid, verified help anywhere in South Africa.

AURA connects users to the right help across Security and Medical emergencies: Security: Armed or unarmed protection via vetted, PSIRA-registered responders. Medical: Private ambulance and paramedic response through SAPAESA-approved EMS partners. All incidents are routed automatically through AURA’s platform for the fastest and most accurate response.

AURA serves business partners and their customers — from monitoring centres and alarm receiving centres to banks, insurers, telecoms, and security providers. Any user connected through an integrated app, white-label solution, or SOS-enabled device can instantly access AURA-powered by AURA’s responder network.

AURA’s average response time in South Africa is under 10 minutes, depending on location and incident type.
Using GPS-based smart dispatch and our nationwide responder network, AURA ensures the closest verified responder is always sent — minimising risk when every second counts.

Integration is fast and flexible: Partners can embed AURA’s panic functionality via API, or Deploy a fully branded White Label App (WLA) for instant rollout. Both options provide real-time activations, analytics, and incident management, all supported by AURA’s secure cloud infrastructure.

Businesses enhance customer value and meet duty-of-care compliance through AURA’s integrated safety technology.
The B2B Cloud Portal centralises management, reporting, and analytics, reducing overhead and increasing trust.
For partners integrating this into their system, it turns safety into a measurable, brand-enhancing differentiator for enterprises in competitive markets.

Yes. While AURA is proudly South African, it operates as a global safety platform with partners in the UK, USA, and other African regions.
Our technology enables verified emergency response across multiple territories through a single, scalable platform.

AURA maintains strict Service Level Agreements (SLAs) and partners only with licensed and vetted responders. All security responders are PSIRA-registered and trained. All medical responders are SAPAESA-approved private EMS providers. Every activation is tracked and audited via the AURA Cloud Portal, ensuring transparency and continuous quality assurance.

You can integrate AURA through two simple paths: - Embed AURA’s panic function into your existing app via API - Launch a fully branded White Label App (WLA) with AURA’s support Our team assists with onboarding, deployment, and optimisation to ensure seamless activation.

AURA complies with GDPR and South Africa’s POPIA standards.
All user and incident data is encrypted, anonymised, and securely stored.
Strict access controls and audit trails protect user information and maintain data integrity and trust.

AURA is designed for Telecommunications, Financial Services, Insurance, and Security sectors, where customer safety is a business imperative. Its B2B2C model scales easily for enterprises wanting to embed real-time protection as part of their customer offering or digital ecosystem. If your industry isn’t listed here, we’d still love to explore partnership opportunities — Talk to us.

Absolutely. The White Label App (WLA) allows full customisation — from branding and interface to reporting and notifications.
 Partners can launch AURA’s functionality under their own brand, ensuring a seamless user experience and unified customer journey.

Each alert type connects users with a specialised responder: – Security Alert: Armed or unarmed PSIRA-registered protection. – Medical Alert: Private ambulance and paramedic dispatch. All are coordinated in real time via AURA’s platform and control centre for fast, verified response and full visibility.

AURA’s Cloud Portal delivers in-depth analytics, including response times, incident types, and service utilisation.
These insights empower partners to track performance, audit operations, and optimise safety efficiency — all in real time through a single dashboard.

You can easily book a demo or request partnership information via the official AURA website.
Simply visit the Contact Us or Request a Demo section, and our Sales and Partnerships team will guide you through platform capabilities and integration options.