Want to retain your customers? Offering on-demand emergency response services is key.

by | Mar 11

4 min read

Towards the end of 2021 police minister, Bheki Cele, presented South Africa’s latest crime statistics. Despite the initial lull in crime at the start of the Covid-19 lockdown, we were informed that crime is on the rise across most forms of criminal activity. Although this has been the sad reality of living in South Africa for a number of years now, it is still even sadder that we live in a country where your pizza delivery can reach you faster than emergency services can.

As the world begins to recover from the pandemic and South Africans walk (with great caution) into a post-covid way of life, many of us appreciate more than ever the importance of our health and safety. This is an emotional topic for South Africans as many people are impacted by crime on a daily basis. You may not have been a victim of crime, but it is unlikely that you do not know someone that has. For organisations, on the other hand, the business landscape has become increasingly competitive during this period, and many businesses are struggling to build lasting connections with their customer bases that translate to strong customer retention. This can often be the difference between success and mediocrity, as customer retention is a reflection of both how successful the business is at attracting new customers and, most importantly, how successful the business is at satisfying those customers as well.

Upon closer inspection, it becomes clear that the concerns that presently face individuals and businesses present an opportunity for a deeper connection to be formed between businesses and their customers. The best customer retention tactics enable your business to form strong and lasting relationships with consumers who will become loyal to your brand. A businesses’ best customers don’t just buy one product or use the service once. They come back again and again for more. They might even spread the word within their own circles of influence. Customer retention increases your customers’ lifetime value and boosts your revenue. Therefore, a successful customer retention strategy should not only improve customer loyalty, but also present a competitive advantage for the business.

One such approach that we have seen ticking these boxes is the use of on-demand emergency services as a valuable add-on for customers of various businesses. Due to the underutilisation of private emergency services in South Africa and the gap in services provided by public resources, we are seeing a growing need for access to private services. These services are often unaffordable for the average Ssouth Aafrican, or only offer protection for their private homes in the form of home alarm systems.

By simply providing your customers with 24/7 access to private emergency services, wherever they are, you can create a new revenue stream for your business whilst also building a strong emotional connection with your customer base. Making sure your business is aligned with providing a sense of safety and security to your customers in their everyday lives means your business is never too far from front-of-mind. Providing your customers this basic human need (that is often seen as a privilege in South Africa) means you are a business that cares even long after the customer leaves your store or online platform. On-demand emergency response is one value-added service that provides people with on-the-go safety across the country, offering access to both private security and medical response in record response times and at an affordable price. Imagine you are taking a Saturday afternoon stroll in your neighbourhood and suspect you are being followed; you wake up in the middle of the night and see someone trespassing in your garden; your mom has just lost consciousness and fallen over in the kitchen. These are situations that could happen to any of us and are the moments where every second counts. Now imagine having the peace of mind to know that you can get help in a few minutes no matter where you are.

Providing your customers with that peace of mind may not be your primary business, but a business that shows its customers that they care is a business that customers care about and will continue to support.

Book a demo to learn more about what AURA can do for your business and its people now.